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From Southern Charm to Nationwide Success: Meet Belle & Boards!
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Our story

Belle & Boards was founded on the belief that every brand—whether it’s a boutique brimming with southern charm or an influencer building their empire—has a story worth sharing. And that story deserves to be seen.

The idea began with a passion for small businesses, creative entrepreneurs, and the untapped power of Pinterest. Our founder, a homeschooling mom of three and former boutique owner, knows firsthand the challenges of juggling inventory, customers, content, and marketing while dreaming of growth.

Belle & Boards exists to help boutiques and influencers break free from the grind of algorithms and local limitations. Using Pinterest as the ultimate secret weapon, we empower brands to reach new audiences, drive consistent traffic, and grow beyond expectations.

Whether you’re a boutique owner looking to transform from a hometown hero into a nationwide favorite or an influencer ready to turn your content into evergreen success, we’re here to make your vision a reality—one pin at a time.

Our values

1. Community First
We believe in the power of connection. Whether it’s supporting local boutiques, empowering influencers, or helping brands reach national audiences, everything we do is rooted in building relationships that matter.

2. Empowering Entrepreneurs
Your success is our success. Whether you’re running a boutique or building your influence, we’re passionate about giving you the tools, strategies, and confidence to grow without sacrificing what makes your brand unique.

3. Authentic Growth
We’re not about shortcuts or gimmicks. Our approach is grounded in real, proven strategies that create sustainable, long-term results for your business or personal brand.

4. Southern Charm Meets Bold Ambition
At Belle & Boards, we honor the beauty of southern boutique culture and influencer creativity while pushing boundaries to help your business or brand shine on a national scale.

5. Excellence Through Simplicity
Running a boutique or growing a personal brand is hard enough—your marketing shouldn’t be. We focus on creating streamlined, effective solutions that make your life easier and your growth stronger.

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Our history

Belle & Boards is the result of a journey through creativity and a passion for supporting entrepreneurs. Before launching this dream, our founder walked a winding path that uniquely prepared her to help boutiques and influencers grow and thrive.

With a degree in communications and healthcare administration, she began her career working alongside the owner of a 47-location retail chain. Supporting their team taught her the ins and outs of running a scalable business, from operations to customer relations. Later, she stepped into healthcare during the Covid-19 pandemic, a chapter that brought immense challenges and personal growth but ultimately led her back to her true calling: creativity and connection.

As a former boutique owner, she knows firsthand what it takes to juggle inventory, create designs, and build a loyal customer base. Running her own children’s boutique, she not only managed the business but designed custom pieces, collaborating with wholesale providers to bring her unique vision to life.

Her career evolved into communications and IT, where she mastered online design and systems, helping businesses navigate the digital landscape with ease. When a corporate restructure in 2023 left her position eliminated, she turned adversity into opportunity by launching a virtual assistant business. During this time, she partnered with a Pinterest strategist in the wedding and photography niche, which sparked a realization: Pinterest wasn’t just a tool—it was a game-changer for both boutiques and influencers.

Pairing her retail, design, and digital expertise, she began working with local small businesses and influencers. The results were undeniable—helping boutiques expand beyond their local customer base and influencers grow their audiences with sustainable strategies.

Now, through Belle & Boards, she’s channeling all of that experience and passion into helping boutiques and influencers thrive with Pinterest strategies that deliver long-term success.

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